Promoted Pins by Pinterest

Pinterest Promoted Pins
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Pinterest Promoted Pins
This week, Pinterest is continuing it’s roll out of Promoted Pins, their “first advertising product.” I have the pleasure of working with a client who was invited to test their CPC (cost per click) advertising tool. I applied for them and they were accepted! As cool and historical as it is to be in on this ground-breaking marketing moment, however, my client is most likely not going to be participating in it.

I was hopeful that it might be a little more versatile when it came to audience targeting – ala Facebook targeted ads. I imagine this will be something that is developed further as the product is tested. As of now, it’s fairly straight forward as far as PPC / CPC marketing is concerned. Very basic stuff.

As you can see from the screen shot above, you:

  1. Pick your pins that you want to promote.
  2. Choose your audience. This gives you 4 channels to target: Location, Language, Device and Gender.
  3. Create a campaign.
  4. Make your bid.

Pinterest Promoted Pins Target Audience

They have combined 3 & 4 into “1 Step” and have made Tracking the 4th step in their promoting of the product. This ties in with their recent introduction to more in-depth Pinterest Analytics they just unveiled two weeks ago.

Like I mentioned, being able to target your ads more narrowly would be a HUGE benefit to businesses who have a more niche product. This could be done by introducing one more targeting filter: People Who Follow…

If you are an area rug company, for instance, you would love to be able to target people who follow Crate & Barrel.

This increases your PPC CTR and therefore also would increase revenue for Pinterest. So, in my opinion, this is an inevitable feature coming down the pipe.

Posted in Blog, Internet Marketing Tagged with: , , ,

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