“Why put off until tomorrow what you can do today?”
Well…because sometimes you just don’t know what you need to do. Sometimes the problem AND the answer are right in front of you, but you don’t know what you’re looking at. That’s why “fresh eyes” are so important.
Whether it’s improving an athlete’s performance, fixing a car, completing art projects, writing or so many other parts of life, getting an outside perspective is IMPERATIVE. And until you get that input, you’re wasting your time.
I have been on both sides of this throughout my life. From improving my shot as a basketball player in Jr. High, to helping businesses improve their CTR or ROI on their landing pages. The hardest thing is when it’s taken a company too long to get help and then they call me when they have already got their back against the financial wall.
It’s a dark, cloudy scene to walk into. The phone stopped ringing months earlier, people aren’t walking through the door, sales aren’t coming in and they have no advertising budget left because instead of having a good, steady, marketing maintenance program in place, they just kept doing what they did before, hoping the “weather” would change. But when it comes to marketing, you make your own weather.
So many times we assume other people don’t want to be bothered, or won’t have any better insight into your problem because it’s YOURS. Stop owning problems and start killing them. Imagine waking up tomorrow with that problem behind you. Start today and make tomorrow that much better.